Rock County, Wisconsin Demographics - Income, Housing, Race, Business

Rock County is 4th in Wisconsin out of 72 other counties in Female residents

Rock County is 4th in Wisconsin out of 72 other counties in Race - Native Hawaiian or Other Pacific Islander

Rock County is 5th in Wisconsin out of 72 other counties in Race - Black or African American

Rock County is 5th in Wisconsin out of 72 other counties in Race - Hispanic or Latino

Rock County is 6th in Wisconsin out of 72 other counties in Retail sales

Rock County is 7th in Wisconsin out of 72 other counties in Total businesses (including small businesses)

Rock County is 8th in Wisconsin out of 72 other counties in Households

Rock County is 9th in Wisconsin out of 72 other counties in Current population (2012)

Rock County is 9th in Wisconsin out of 72 other counties in Foreign born residents

Rock County is 9th in Wisconsin out of 72 other counties in Housing units

Size Demographics
	Rock County	Rank	Wisconsin	US
Current population (2012)	160,418	9th	5,726,398	313,914,040
Size in square miles	718.1	41st	54,157.8	3,531,905.4
Population density (people per sqmi)	223.3	13th	105	87.4

Age Demographics
	Rock County	Rank	Wisconsin	US
Residents younger than 5	6.2%	18th	6.1%	6.4%
Residents younger than 18	24.3%	12th	23.0%	23.5%
Residents 65 or older	14.4%	55th	14.4%	13.7%

Education Demographics
	Rock County	Rank	Wisconsin	US
Residents with high school diploma (older than 25)	87.3%	57th	89.8%	85.4%
Residents with college degree (older than 25)	19.5%	32nd	26.0%	28.2%

Race Demographics
	Rock County	Rank	Wisconsin	US
Race - White	91.1%	59th	88.2%	77.9%
Race - Black or African American	5.1%	5th	6.5%	13.1%
Race - American Indian or Alaska Native	0.5%	44th	1.1%	1.2%
Race - Asian	1.1%	22nd	2.5%	5.1%
Race - Native Hawaiian or Other Pacific Islander	0.1%	4th	0.0%	0.2%
Race - Two or More	2.1%	10th	1.7%	2.4%
Race - Hispanic or Latino	7.9%	5th	6.2%	16.9%
Race - White, not Hispanic or Latino	84.2%	63rd	82.8%	63.0%

Misc People Demographics
	Rock County	Rank	Wisconsin	US
Female residents	50.9%	4th	50.4%	50.8%
Foreign born residents	4.5%	9th	4.6%	12.8%

Housing Demographics
	Rock County	Rank	Wisconsin	US
Housing units	68,474	9th	2,634,781	132,312,404
Units inside multi-unit buildings	18.2%	24th	25.4%	25.9%
Households	62,745	8th	2,279,738	114,761,359
Home ownership rate	72.8%	52nd	69.1%	66.1%
Home median value	$139,000	42nd	$169,700	$186,200
People per household	2.5	15th	2.4	2.6
Building permits (last year)	125	24th	12,041	829,658

Income Demographics
	Rock County	Rank	Wisconsin	US
Income per capita	$24,119	39th	$27,192	$27,915
Income per household	$50,532	25th	$52,374	$52,762
Income below poverty line	13.3%	18th	12.0%	14.3%

Business Demographics
	Rock County	Rank	Wisconsin	US
Non-farm private establishments	3,236	9th	138,045	7,354,043
Non-farm private employees	49,944	10th	2,354,284	113,425,965
Total businesses (including small businesses)	11,212	7th	433,797	27,092,908
Retail sales	$2,439,767	6th	$72,283,321	$3,917,663,456
Retail sales per capita	$15,301	11th	$12,904	$12,990
Retail accommodation and food service sales	$211,671	12th	$9,247,311	$613,795,732