Statewide Claims to Fame

Madison is 1st in Wisconsin out of 135 other cities in Retail sales

Madison is 2nd in Wisconsin out of 131 other cities in Retail accommodation and food service sales

Madison is 2nd in Wisconsin out of 132 other cities in Total businesses (including small businesses)

Madison is 2nd in Wisconsin out of 140 other cities in Current population (2012)

Madison is 2nd in Wisconsin out of 143 other cities in Households

Madison is 2nd in Wisconsin out of 143 other cities in Housing units

Madison is 2nd in Wisconsin out of 143 other cities in Size in square miles

Madison is 4th in Wisconsin out of 143 other cities in Race - Asian

Madison is 5th in Wisconsin out of 143 other cities in Foreign born residents

Madison is 7th in Wisconsin out of 143 other cities in Units inside multi-unit buildings

Madison, Wisconsin Border Map - Phone Size

General Demographics

Size Demographics

Size Demographics
Madison Rank Wisconsin US
Current population (2012) 240,323 2nd 5,726,398 313,914,040
Size in square miles 76.8 2nd 54,157.8 3,531,905.4
Population density (people per sqmi) 3,037 13th 105 87.4

People Demographics

Age Demographics
Madison Rank Wisconsin US
Residents younger than 5 5.8% 95th 6.1% 6.4%
Residents younger than 18 17.5% 135th 23.0% 23.5%
Residents 65 or older 9.6% 131st 14.4% 13.7%
Education Demographics
Madison Rank Wisconsin US
Residents with high school diploma (older than 25) 94.5% 37th 89.8% 85.4%
Residents with college degree (older than 25) 52.9% 8th 26.0% 28.2%
Race Demographics
Madison Rank Wisconsin US
Race - White 78.9% 134th 88.2% 77.9%
Race - Black or African American 7.3% 10th 6.5% 13.1%
Race - American Indian or Alaska Native 0.4% 77th 1.1% 1.2%
Race - Asian 7.4% 4th 2.5% 5.1%
Race - Native Hawaiian or Other Pacific Islander 0.0% 50th 0.0% 0.2%
Race - Two or More 3.1% 9th 1.7% 2.4%
Race - Hispanic or Latino 6.8% 30th 6.2% 16.9%
Race - White, not Hispanic or Latino 75.7% 134th 82.8% 63.0%
Misc People Demographics
Madison Rank Wisconsin US
Female residents 50.8% 104th 50.4% 50.8%
Foreign born residents 10.7% 5th 4.6% 12.8%

Housing Demographics

Housing Demographics
Madison Rank Wisconsin US
Housing units 108,843 2nd 2,634,781 132,312,404
Units inside multi-unit buildings 49.8% 7th 25.4% 25.9%
Households 99,512 2nd 2,279,738 114,761,359
Home ownership rate 51.4% 134th 69.1% 66.1%
Home median value $219,600 36th $169,700 $186,200
People per household 2.2 116th 2.4 2.6

Income Demographics

Income Demographics
Madison Rank Wisconsin US
Income per capita $30,595 45th $27,192 $27,915
Income per household $54,093 75th $52,374 $52,762
Income below poverty line 18.4% 13th 12.0% 14.3%

Business Demographics

Business Demographics
Madison Rank Wisconsin US
Total businesses (including small businesses) 18,693 2nd 433,797 27,092,908
Retail sales $4,103,644 1st $72,283,321 $3,3917,663,456
Retail sales per capita $17,937 53rd $12,904 $12,990
Retail accommodation and food service sales $595,323 2nd $9,247,311 $613,795,732

Statewide Top Lists

Business

Education

Housing

Income

People

Race

Size

Other Cities in Wisconsin