Rank City Total Retail Sales
1 Madison, Wisconsin $4,103,644
2 Milwaukee, Wisconsin $4,001,682
3 Janesville, Wisconsin $1,630,579
4 Green Bay, Wisconsin $1,474,627
5 West Allis, Wisconsin $1,386,544
6 Eau Claire, Wisconsin $1,334,947
7 Kenosha, Wisconsin $1,276,433
8 Waukesha, Wisconsin $1,248,123
9 Brookfield, Wisconsin $1,216,231
10 Oshkosh, Wisconsin $1,021,034
11 Wauwatosa, Wisconsin $1,018,722
12 La Crosse, Wisconsin $1,015,341
13 Appleton, Wisconsin $1,008,586
14 Wausau, Wisconsin $969,051
15 Middleton, Wisconsin $926,020
16 Fond du Lac, Wisconsin $903,246
17 Greenfield, Wisconsin $858,256
18 Ashwaubenon, Wisconsin $836,849
19 Chippewa Falls, Wisconsin $767,073
20 Sheboygan, Wisconsin $714,760
21 Racine, Wisconsin $710,525
22 Glendale, Wisconsin $651,581
23 West Bend, Wisconsin $633,798
24 Rhinelander, Wisconsin $628,715
25 Monroe, Wisconsin $621,724
26 Marshfield, Wisconsin $601,911
27 Oak Creek, Wisconsin $588,590
28 Menomonee Falls, Wisconsin $573,548
29 Onalaska, Wisconsin $534,394
30 Stevens Point, Wisconsin $530,449
31 Manitowoc, Wisconsin $529,366
32 New Berlin, Wisconsin $515,256
33 Superior, Wisconsin $468,010
34 Beloit, Wisconsin $467,068
35 Franklin, Wisconsin $460,115
36 Rice Lake, Wisconsin $441,576
37 Hudson, Wisconsin $433,668
38 Burlington, Wisconsin $415,933
39 Neenah, Wisconsin $408,761
40 Mount Pleasant, Wisconsin $393,126
41 Wisconsin Rapids, Wisconsin $382,734
42 Delavan, Wisconsin $348,939
43 Bellevue, Wisconsin $320,108
44 Pleasant Prairie, Wisconsin $317,964
45 Plover, Wisconsin $317,953
46 Delafield, Wisconsin $310,600
47 Portage, Wisconsin $306,837
48 Watertown, Wisconsin $303,860
49 Beaver Dam, Wisconsin $296,533
50 Sun Prairie, Wisconsin $293,264
51 Menomonie, Wisconsin $291,545
52 Shawano, Wisconsin $287,106
53 Oconomowoc, Wisconsin $281,523
54 Germantown, Wisconsin $279,791
55 Lake Geneva, Wisconsin $273,613
56 Howard, Wisconsin $272,249
57 Greendale, Wisconsin $271,565
58 Baraboo, Wisconsin $267,004
59 Sturgeon Bay, Wisconsin $263,657
60 Antigo, Wisconsin $263,092
61 Sturtevant, Wisconsin $259,631
62 Mequon, Wisconsin $252,022
63 Hales Corners, Wisconsin $225,809
64 Mukwonago, Wisconsin $225,428
65 Fitchburg, Wisconsin $221,023
66 Tomah, Wisconsin $220,831
67 De Pere, Wisconsin $217,257
68 New Richmond, Wisconsin $206,661
69 Grafton, Wisconsin $202,522
70 Kaukauna, Wisconsin $194,106
71 Hartford, Wisconsin $193,205
72 Ashland, Wisconsin $188,854
73 Waupaca, Wisconsin $187,831
74 Platteville, Wisconsin $184,622
75 Pewaukee, Wisconsin $182,959
76 Monona, Wisconsin $180,699
77 Marinette, Wisconsin $174,197
78 Caledonia, Wisconsin $169,799
79 Fort Atkinson, Wisconsin $169,358
80 Sparta, Wisconsin $161,980
81 Weston, Wisconsin $158,002
82 Muskego, Wisconsin $156,404
83 Merrill, Wisconsin $156,007
84 Richland Center, Wisconsin $155,390
85 Cudahy, Wisconsin $152,652
86 Stoughton, Wisconsin $146,336
87 Elkhorn, Wisconsin $143,862
88 Reedsburg, Wisconsin $143,660
89 Plymouth, Wisconsin $126,329
90 Brown Deer, Wisconsin $125,675
91 Shorewood, Wisconsin $122,433
92 DeForest, Wisconsin $119,251
93 Sussex, Wisconsin $119,113
94 Menasha, Wisconsin $119,003
95 River Falls, Wisconsin $118,389
96 Pewaukee, Wisconsin $117,175
97 Whitewater, Wisconsin $115,804
98 Richfield, Wisconsin $114,943
99 Ripon, Wisconsin $114,856
100 New London, Wisconsin $110,074
101 Two Rivers, Wisconsin $106,668
102 Jefferson, Wisconsin $105,421
103 Rothschild, Wisconsin $103,729
104 Berlin, Wisconsin $101,721
105 Prairie du Chien, Wisconsin $99,684
106 Cedarburg, Wisconsin $96,383
107 Waupun, Wisconsin $94,761
108 Verona, Wisconsin $94,428
109 Waunakee, Wisconsin $83,585
110 Hartland, Wisconsin $76,434
111 Elm Grove, Wisconsin $75,479
112 Fox Point, Wisconsin $72,379
113 Cottage Grove, Wisconsin $72,345
114 Mayville, Wisconsin $67,174
115 Whitefish Bay, Wisconsin $66,580
116 South Milwaukee, Wisconsin $64,703
117 Oregon, Wisconsin $62,664
118 Altoona, Wisconsin $61,314
119 Sheboygan Falls, Wisconsin $60,939
120 Allouez, Wisconsin $57,546
121 Holmen, Wisconsin $57,527
122 Little Chute, Wisconsin $56,267
123 Mount Horeb, Wisconsin $56,095
124 Port Washington, Wisconsin $55,785
125 Lake Mills, Wisconsin $53,797
126 Edgerton, Wisconsin $53,201
127 McFarland, Wisconsin $50,501
128 Lake Hallie, Wisconsin $49,484
129 Suamico, Wisconsin $46,454
130 St. Francis, Wisconsin $42,953
131 Jackson, Wisconsin $41,118
132 Twin Lakes, Wisconsin $40,177
133 Kimberly, Wisconsin $40,163
134 Milton, Wisconsin $34,619
135 Hobart, Wisconsin $8,299